The blockchain technology would likely be ready for
commercial use in the tuna industry by the end of the year.
The World Wildlife Fund in Australia, Fiji and New
Zealand have joined forces to stamp out illegal fishing and slave labour in the
tuna fishing industry using blockchain technology.
In partnership with US-based software company ConsenSys and information and communications technology implementer TraSeable, WWF has been able to help tuna fishing and processing company Sea Quest Fiji to track with blockchain the journey of the tuna from when it is caught, through processing and to the distributor.
WWF is now in discussions with tuna retailers to complete the "bait-to-plate" cycle with the hopes of creating a QR code for consumers on tuna tins that would tell them if the tuna had been sourced sustainably and ethically.
WWF Australia chief executive Dermot O'Gorman said the technology would likely be ready for commercial use in the tuna industry by the end of the year.
In partnership with US-based software company ConsenSys and information and communications technology implementer TraSeable, WWF has been able to help tuna fishing and processing company Sea Quest Fiji to track with blockchain the journey of the tuna from when it is caught, through processing and to the distributor.
WWF is now in discussions with tuna retailers to complete the "bait-to-plate" cycle with the hopes of creating a QR code for consumers on tuna tins that would tell them if the tuna had been sourced sustainably and ethically.
WWF Australia chief executive Dermot O'Gorman said the technology would likely be ready for commercial use in the tuna industry by the end of the year.
"The next phase is to work with the retail
sector. We've worked on the front end and now we need to look at the rest of
the supply chain, right up to the plate," he said.
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